A visit to Pivot Cycles in the USA
Pivot Cycles is located in an industrial area of Phoenix. Here one can find the prototype workshop, the offices for development, as well as the manufacturing and storage department inside the unassuming building.
Chris Cocalis is head of the 2007 founded bike company, a man who looks back at a long history in the biking industry. At a young age, Chris made the difficult decision to end his studies after his degree in accounting and chose life in the bike business. He started with self initiated projects, the management of several bike shops, as part of the US Cycling Federation he went to a mechanics workshop. He started Titus Bikes with investors and gained lots of knowledge in the process. Over the years he turned into a real frame specialist as well as designing, developing and welding on his own.
Today one can find 34 employees working for Pivot Cycles. Several distribution channels make it easy to acquire Pivot bikes in over 30 countries.
Our company statement is “Performance Redefined” and this really drives our entire philosophy. We are always looking for ways to make the bike better. That may mean lighter, faster, stronger, better handling, more capable and of course a combination of all these things. In the end, we want our bikes to allow riders to have more fun and give them a higher level of capabilities when riding their Pivot.
Pivot is very honest: “My favorite bike is always the next one I finish”. This is what Chris Cocalis would say while walking through the holy halls. Or sometimes he would ask himself: “When does it end? Will there be a day when I wake up in the morning thinking we can’t make this any better?”. This hasn’t happened so far, which of course is due to the bike industry’s dynamics and progressiveness in construction.
So it’s no wonder that Pivot uses lots of energy when creating a new bike. Pivot focuses on performance, as well as on simplicity and long-lastingness. Development, prototyping and laboratory tests are all done in the USA.
Sales & Marketing
Pivot Bikes are popular around the globe. The Phoenix headquarters coordinates all distribution channels as well as all dealerships. Shock Therapy is the distributor in Germany.
The terrain is a mixture of sand, stones and rough steps. 29ers can show off their benefits in roll-over performance, as well as offering more traction up – and downhill in sandy corners.