Studies published from time to time in many European countries show that cycling is not only an eco-friendly means of transportation in major cities, but also an integral part of tourism.
Specifically, according to a study commissioned by the European Parliament in 2012, it is estimated that 2.295 million bicycle tours are taking place in Europe and their value exceeds 44 billion euros a year. This is the estimated total of domestic and international cycling tours. At the same time, the number of overnight tourists is 20.4 million, with around € 9 billion being spent annually.
These figures show that the conditions that could have pushed Greece to break away from the massive "sun-sea" tourism model have finally matured and finally make thematic tourism a viable product that can boost demand across the board. year-round. It is important to note that the development of bicycle tourism, both in terms of supply and demand, is uneven in Europe.
In countries such as Austria, Belgium, Denmark, France, Germany, Switzerland and the Netherlands cycling is important. A repetitive round of the 2009 survey showed that most experts nowadays believe that the bicycle tourism market in their countries is growing (compared to the previous stagnation) despite the current economic climate.
This has led many tourism business owners in Greece to obtain certification for bike friendly hotels (eg Bike Friendly), which can bring additional arrivals throughout the year and thus lengthen the the duration of the tourist season mainly in mountainous destinations or even in ski resorts that remain unused in non-snowy seasons.
Significant efforts are also made by cycling associations which, through the organization of sporting events, on one hand try to highlight the beauties of mountainous Greece (trails, mountains, secluded villages, etc.) and on the other to attract visitors through recreation. all year long.
Make the right choice....
It started with a bike crash, a big accident in 1988. I had to get stitches in the face, and I broke my leg. I was recovering and I was telling my friend I wanted to buy a new aluminium frame. He told me that there was someone making aluminium bikes in town and that I should look him up. So I met the local guy and bought one from him. Two years later I lost my parents and got a small inheritance. The frame builder came to me, he was looking for a partner. I got involved not really knowing what I was getting into. He had zero employees and zero customers, and I realised that he had several frames waiting on warranty repairs. I asked myself, ‘What should I do?’
Well, we can never sleep because it's always changing. But we’re well positioned because we have a great, forward-thinking team. This includes our passionate in- house staff, but it also extends to our athletes and ambassadors around the world. These guys are out there racing and riding everyday. They’re really tuned to the latest trends, and the feedback they provide keeps us in-step, or even a step ahead of what’s happening.